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Dairy Farmers has created the perfect cure for hunger pains experienced by on-the-go Aussies who are often too busy to sit down to a meal.
Packaged in a convenient sipper cup format that fits perfectly in your car’s cup holder, Rise is a real fruit and dairy smoothie, which tastes great and fills you up.
According to Dairy Farmers General Manager for Marketing and Innovation, John Wardley, Rise represented an all day snacking solution, which consumer research indicated would be consumed most frequently for breakfast or mid morning and mid afternoon during typical energy drop-off times.
“It’s a portable, cutlery-free, healthy mini-meal, that can be consumed anytime, anywhere,” Mr Wardley said.
“Rise is designed for busy young men and women who juggle work, study, family and social lives and don’t have time to sit down for a meal, but still want to eat healthily and maintain energy levels.
“It’s a meal for multi-taskers who often resort to desktop dining or skipping meals altogether.”
Made using Dairy Farmers’ award-winning milk, sourced from farms across the country, Rise comes in three flavours – Mango, Banana and Honey and Berry Tropical.
Containing protein, calcium and 10 essential nutrients to sustain energy levels, Rise is 99 per cent fat free and low GI.
“As a breakfast, this smoothie provides you a nutritious kick-start and because it has a sipper lid you can drink it while you battle inner-city traffic without the risk of spillage,” Mr Wardley said.
Having just hit shelves in supermarkets and route and convenience stores Australia-wide, Rise will signal Dairy Farmers biggest new product launch since its Thick & Creamy yogurts took Australia by storm when they were introduced to market last year. Rise will be made at Dairy Farmers’ Wetherill Park Facility in Sydney on a new state-of-the-art production line.
“Using the same skill set that made Thick & Creamy yogurt a success, Rise will revolutionise the way people consume dairy,” Mr Wardley said.
“Rise is the culmination of years of research and development and is an exciting new dairy innovation for the market – representing a genuine ‘cross-over’ between a dairy beverage and a yogurt product.”
